Name:
Dr. Sheel Nidhi Tripathi
Designation:
Associate Professor
Qualification:
Gold Medalist, UGC NET, PhD-Journalism and Mass Communication
Area of Expertise:
Media Research, Media Management, Corporate Communication, Development Communication, Advertising and PR, Print Journalism
Working Experience:
14 years
Conference/Seminars:
- Vasudheiva Kutumbakam through NEP 2020, GGSIPU-New Delhi Study to find out the Impact of eWOM on the Online Purchase Decision of the Indian Consumers INDIAcom BVICAM New Delhi “Fake News: A real problem of Today’s time” in the Inter-National Conference on Role of Journalism in Nation Building, 10 to 11 January 2023-12, Department of Mass Communication and Media Studies, Gautam Buddha University in collaboration with SAARC Journalist Forum, New Delhi. “A Study to find out the effect of Animated Characters in Branding” Presented a paper on “Technology for Rural people; justifying ICT projects” in the Inter-National Conference on Communication Redifined, 11-07 July 2022, ICAN-DME Media School, Noida-NCR. “Perception of youth about portrayal of women in advertisements” 17-Feb-12 in the School of Communication Studies, Panjab University, Chandigarh “Censorship in Social Media sites; perception of youngsters” 25- Feb-12in the International Conference Civic challenges, Democracy and Media at Institute of Journalism and Mass Communication, Mangalayatan University, Aligarh. “Media aur sahitya: shodhsambhavnaye” 30-Jan-12 in Symposia: Haryana Granth Academy, Hisar “Ethical Propriety and Media Persuader in Advertising perspective” 21-Oct-11 in International Conference Changing Global Paradigms on Mediascape at Centre for Advanced Media Studies, Punjabi University, Patiala. Discussion Associate, GEDI Seminar, 14th June’09 at Indian Institute of Management, Ahmedabad “Reaching the Unreached with Advertising” in International Conference on Intercultural Communication, 3-5th Sept’09 at Institute of Management Studies - Noida. “Media and Development” 11-12th March’07, National Seminar on the Role of Media in Development at Lucknow University. Co-ordinated a Workshop by UNICEF ON Development Communication, Dec’06 at Press Club Lucknow. “Vision for transmission” , 26-30th September’05, in Social Science Congress at Lucknow University.
Awards/Achievements:
- Gold Medalist UGC NET PhD
- 1.Gold Medal for securing highest percentage in Masters of Mass Communication, Lucknow University. 2.Regular participation in Chat Shows –Doordarshan – Hisar 3.Associated with a Project on Social Media- Department of Journalism and Mass Communication, Lucknow University 4.Organized, participated and presented Research Papers in National and International Seminars. 5.Gold Medal for Co-ordinating Voluntary activities for an NGO Suvidha International, Lucknow. 6.Worked with “Hindustan Times” under the research work of Reader Contact Programme. 7.Summer Training in “The Pioneer”- Editorial Department